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Keywords: Conservation
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Journal Articles
Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (2): 538–562.
Published: 28 February 2023
... that millennials' behaviors on social media are mainly driven by conservation (conformity and safety) or self-enhancement (power and achievement). In this research, the authors examine the extent to which different human values (self-transcendence, conservation, self-enhancement and openness to change) influence...
