.... However, the underlying mechanisms and boundary conditions through which these cues reduce SMA avoidance remain unclear. Drawing on construal level theory, this study investigates how social cues of varying relational distances mitigate SMA avoidance depending on product preference. Design/methodology...

... examining potential variations in consumer responses based on consumption experience, shopping frequency and social class. Design/methodology/approach Building upon construal level theory, we hypothesized the moderating influence of the ethicality of merchant strategy and examined the three-way...

... longer for campaigns with a societal than with a personal funding goal. Informed by construal level theory, we attribute this heterogeneity to changes in the level of abstractness of the problems that social movements aim to tackle. Originality/value This research advances the knowledge of individual...