...Ana Alina Tudoran Purpose The number of internet consumers who adopt ad-blocking is increasing rapidly all over the world. The purpose of this paper is to evaluate this phenomenon by: assembling the existing considerations and key theoretical aspects of the determinants of online ad-blocking...

... understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss these issues. Design/methodology/approach – The field study consisted of a simulated online shopping process undertaken by a sample of internet users...