... buying Perceived value Technology Consumer behavior Literature review Impulsive buying refers to the spontaneous purchase of goods or services without prior planning or rational decision-making (Xiang et al., 2016). Such impulsive actions are typically driven by emotional states...

.... The findings provide valuable guidance for marketers and designers seeking to enhance user engagement and cultivate user-app relationships in a competitive mobile app market. Benefits Brand loyalty Business Consumer behavior Decision-making Human-computer interaction Perception User studies Value...

..., as stressors, impact consumer behavior in the multichannel retail context. Additionally, previous studies have predominantly used a utility-driven perspective to explain that cost-benefit analysis is the primary internal driver of consumers' desire to use multiple channels simultaneously (e.g. Van Nguyen...

... without compromising convenience. Originality/value This study offers a comprehensive framework for understanding consumer behavior in response to AI voice assistants and how these interactions foster brand loyalty. Garry Wei-Han Tan can be contacted at: garrytanweihan@gmail.com 02 02...

... 2023 28 11 2023 09 03 2024 11 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Data breach Spillover effect E-commerce Perceived privacy risks Cybersecurity communication Consumer behavior According to the 2020...

... into a framework for AR induced consumer behavior in shopping, thereby providing an important overview of the dynamics in AR-related shopping and the factors influencing the adoption of the technology by consumers. Specifically, the authors encountered that the technological abilities of AR (e.g. in terms...