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Keywords: Consumer trust
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Journal Articles
The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (4): 919–941.
Published: 01 August 2016
... antecedent of privacy concern. This is consistent with the findings of Wu et al. (2012) , who found that online privacy policies (an example of high quality communication) increase consumer trust while decreasing privacy concerns. The promotion-focused behaviors examined in this research...
