Keywords: Consumer values
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Journal Articles
Internet Research (2021) 31 (2): 699–736.
Published: 13 November 2020
... factors that determine consumer values in CBEC. Design/methodology/approach The study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix and a hierarchical value map (HVM) of the consumer purchasing process, consisting...
Includes: Supplementary data

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