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Keywords: Content monetization
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Journal Articles
Selling by contributing: the monetization strategy of individual content providers in the light of human brand
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (1): 25–53.
Published: 16 April 2024
...&As or consultations. Despite the prevalence of ICPs’ content monetization, empirical research has rarely studied its underlying mechanism. This paper examines how the characteristics of free content contributed by ICPs on social media platforms influence their paid content sales, focusing on the perspective of human...
