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Keywords: Continuous participation
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Journal Articles
Journal:
Internet Research
Internet Research (2018) 28 (2): 374–392.
Published: 04 April 2018
...Yi Wu; Tingru Cui; Na Liu; Yimeng Deng; Junpeng Guo Purpose Drawn from the social playfulness literature and the elaboration likelihood model, the purpose of this paper is to propose and test a research model to examine users’ continuous participation in SNS game applications. Design...
