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Keywords: Core service
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (6): 1832–1861.
Published: 22 April 2022
... application in China through an online survey. Structural equation modeling was used to analyze the hypothesized relationships. Findings Empirical results suggest that point rewarding enhances users’ need satisfaction of core service, whereas point exchanging increases users' perceived value of additional...
