...Marie‐Claude Boudreau; Richard T. Watson Purpose Because the web can be an influential medium for attracting and retaining customers, it is critical to examine the connection between web advertising and corporate strategy. This is particularly true for multinational organizations, which face...

... of an organisation as a collection of stocks and flows (Dierickx and Cool, 1989) has been further developed by Sanchez and Heene to reflect the impact on organisational change of the following issues: Electronic commerce Corporate strategy Supply chain management Australia The study of organisations...