Keywords: Creator economy
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Journal Articles
Internet Research 1–19.
Published: 02 October 2026
...Soonjae Kwon; Kitae Kim; Sung-Hyuk Park Purpose This study examines the causal impact of YouTube Shorts' ad-revenue sharing policy on creator production strategies in the short-form video creator economy. Design/methodology/approach Using 36,507 videos from 342 top global channels, we employ...
Includes: Supplementary data
Journal Articles
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