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Keywords: Crisis response strategy
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Journal Articles
Working too much in China's tech industry: corporate social advocacy as a crisis response strategy to issue-based opinion polarization
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (2): 320–342.
Published: 17 January 2023
... whether corporate social advocacy (CSA) can be an effective crisis-response strategy for mitigating reputational loss. Design/methodology/approach Theoretical inquiries were empirically tested using an online experiment (N = 792). The experiment set the context in China, in a working-overtime...
