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Keywords: Cross‐media, Synergy
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Journal Articles
Exploring interaction: print and online news media synergies
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (1): 89–108.
Published: 25 January 2013
... its specific focus on the influence of print/online synergy on the rate of circulation change. The news media industry is an under‐researched area of Internet scholarship. The study is significant on two counts: first, it estimates cross‐media synergies based on print and online interaction...
