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Keywords: Crowd capital
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Journal Articles
Journal:
Internet Research
Internet Research (2019) 29 (5): 1149–1170.
Published: 01 August 2019
.... Design/methodology/approach Drawing on the theory of crowd capital, this study develops six hypotheses about the impact of crowd capability of a fundraiser (i.e. project updates, goal setting, reward levels and social media usage) and crowd participation (i.e. namely, funds pledge and on-site...
