...Kwanho Suk; Sanyoung Hwang Purpose Empirical findings and arguments regarding the relationship between goal level and crowdfunding performance have been inconsistent. This research seeks to clarify these inconsistencies by distinguishing crowdfunding performance into two types of performance...

...Jasmina Berbegal-Mirabent; Inés Alegre; Dolors Gil-Doménech Purpose Multiple crowdfunding platforms have been created over the last decade. Some have become extremely successful, but many others have failed. This study focuses on those strategic choices that founders of crowdfunding platforms need...

...Jayesh Prakash Gupta; Hongxiu Li; Hannu Kärkkäinen; Raghava Rao Mukkamala Purpose In this study, the authors sought to investigate how the implicit social ties of both project owners and potential backers are associated with crowdfunding project success. Design/methodology/approach Drawing...

...Kalanit Efrat; Shaked Gilboa; Andreas Wald; Rotem Shneor Purpose Despite the critical contribution of serial backers in advancing crowdfunding volumes, few studies have addressed the phenomenon of serial backing. Research on the motivations of backers suggests that cognitive antecedents influence...

...Xiaobei Liang; Xiaojuan Hu; Eldon Y. Li; Hu Meng Purpose Sustainability-oriented projects are prevalent on crowdfunding platforms nowadays. The relationship between crowdfunding and sustainability has attracted the attention of many scholars. This study aims to examine the effects of perceived...

...Xi Zhang; Yihang Cheng; Juan Liu; Hongke Zhao; Dongming Xu; Yulong Li Purpose Prosocial lending in online crowdfunding has flourished in recent years, and it has become a new way to fundraise for philanthropy. However, there is almost a 70% user attrition rate in crowdfunding. The purpose...

...Baozhou Lu; Tailai Xu; Ziqi Wang Purpose The purpose of this study is to investigate the effects of the innovativeness-related language of crowdfunding pitches on funding outcomes under different boundary conditions specified by two context-relevant signals, entrepreneurial passion and social...

...Kalanit Efrat; Andreas Wald; Shaked Gilboa Purpose Serial crowdfunders are vital to the advancement of crowdfunding, either by launching subsequent campaigns or by mentoring novice (first-time) crowdfunders. However, research on crowdfunders’ drivers has focused on either novice crowdfunders...

...Sunghan Ryu; Ayoung Suh Purpose This study examines how individual contributors' evaluation of the two aspects in reward-based crowdfunding—service and community—influences the formation of platform loyalty. It also seeks to determine the conditions under which the evaluation is positive...

... communication) on degree of project success. The hypotheses are tested using data sets of successful projects collected from two popular crowdfunding websites. Findings This study finds that funds pledge has an inverse U-shaped relationship with degree of project success. Project updates, reward levels...

...Chang Heon Lee; Ananth Chiravuri Purpose Serial crowdfunding is becoming a common phenomenon as entrepreneurs repeatedly return to online crowdfunding to raise capital. In this study, the authors focus attention on serial crowdfunders, that is, entrepreneurs who experience launching more than one...

...Pilar Madrazo-Lemarroy; Karla Barajas-Portas; Maria Elena Labastida Tovar Purpose The purpose of this paper is to probe how reward-based crowdfunding campaigns accomplish their goal by adopting the theoretical constructs of social capital dimensions: structural, cognitive and relational. Design...

...Jake Hobbs; Georgiana Grigore; Mike Molesworth Purpose – Crowdfunding has become a significant way of funding independent film. However, undertaking a campaign can be time consuming and risky. The purpose of this paper is to understand the predictors likely to produce a film campaign that meets...