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Keywords: Cultural industry
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (3): 353–368.
Published: 27 May 2014
...Jyh-Shen Chiou; Cheng-Chieh Hsiao; Fang-Yi Su Purpose – To improve the effectiveness of online reviews in the cultural industries, the purpose of this paper is to examine the effects of online cultural reviews of professional and consumer commentators on consumer responses toward elite and mass...
