Keywords: Customer behaviour
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Journal Articles
Journal Articles
Internet Research (2012) 22 (3): 252–274.
Published: 01 June 2012
... that such an environment elicits. © Emerald Group Publishing Limited 2012 Virtual goods Involvement Flow Interactivity Social identity Purchase intention Social networks Customer behaviour Jiang et al. (2010) argued that interactivity affects different types (functional and expressive...

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