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Keywords: Customer experience management (CEM)
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Journal Articles
Challenges of customer experience management in social commerce: an application of social network analysis
Available to Purchase
Journal:
Internet Research
Internet Research (2022) 32 (1): 241–272.
Published: 26 July 2021
... this theoretical gap, the current study aims at comprehensively exploring the main challenges of customer experience management (CEM) in social commerce and investigating their importance and possible effects in relation to each other. Design/methodology/approach Using the mixed method, first, the main...
