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Keywords: Customer psychological perception
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (3): 1029–1064.
Published: 25 June 2024
... uncharted. Drawing on the social exchange and psychological reactance theories, this study ventures into unexplored territory by examining the impact of omnichannel integration and digital value on brand trust building. It also delves into the boundary roles of customers’ psychological perceptions, both...
