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Keywords: Customer relationship management
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Journal Articles
To establish online shoppers’ markets and rules for dynamic CRM systems: An empirical case study in Taiwan
Available to Purchase
Journal:
Internet Research
Internet Research (2012) 22 (5): 613–625.
Published: 12 October 2012
...Wen‐Yu Chiang Purpose The purpose of this paper is to establish customers’ markets and rules of dynamic customer relationship management (CRM) systems for online retailers. Design/methodology/approach This research proposes a procedure to discover customers’ markets and rules, which adopts...
