... the following: User satisfaction Customer retention Social networks Given the rapid growth in the number of social networking sites (SNSs), such as Facebook, LinkedIn, and Google+, many peoples’ lives have been changed in terms of social relations and leisure time. Facebook, one of the most...

... to a relationship. Thus, we propose our second hypothesis: Edward Shih‐Tse Wang can be contacted at: shihtse.wang@msa.hinet.net © Emerald Group Publishing Limited 2012 Community networks Customer retention Facilitators Human‐computer interaction Social networking sites User behaviour User...

... Electronic commerce Internet Shopping Customer retention Buying behaviour Profit maximization Traditional marketing literature would seem to indicate that the benefits accrued from long‐term relationships between companies and customers are greater than the returns derived from short‐term...