... interactions can strengthen brand–customer connections. Our findings provide valuable insight for managers across various industries and offer guidance on the application of AI technologies in digital transformation strategies to enhance customer service. Chia-Ying Li can be contacted at: cyli...

...-coupon applications to balance their sacrifices so that they will accept them. © Emerald Group Publishing Limited 2015 Consumer marketing Consumer behaviour Technological innovation Customer service Marketing channels Mobile communication systems The development of mobile...

..., it can be used in many other contexts. These include home automation, digital libraries, and technical support, to name a few. Social factors are of importance for customer services. This is indicated in (Petrelli et al., 1999), where the results of an empirical study about visitors to three...

... the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods. © MCB UP Limited 1996 Customer profiling Customer service Internet Product design Following the explosion in general interest in the Internet...