... an identifiable impact because customers will usually adopt a new service only when they have similar experiences before. In addition, the feasibility of technology in terms of security, trust, and efficiency will also affect users’ decision to use e‐payment. Based upon these premises, attitude toward e‐payment...

...‐coupons is mediated by their e‐coupon proneness. E‐coupons; E‐coupon proneness; Theory of planned behaviour Customers Consumer behaviour The use of coupons as a marketing tool mainly serves to attract new users into a product category, getting users within a product category to switch...

...Ching‐Jui Keng; Hui‐Ying Ting Purpose This study is based on the interactivity and perceived similarity between blog readers and the others, and incorporates the concepts from customer experiential value. This paper aims to examine emotional experiences that internet users gain while reading blogs...

...Steven Furnell; F. Rimbach; M. Dannenberg; U. Bleimann Purpose The purpose of this paper is to examine the marketing and sales implications of page ranking techniques, in terms of how companies may use knowledge of their operation to increase the chances of attracting custom. Design/methodology...

...Chanaka Jayawardhena; Paul Foley The Internet is gaining popularity as a delivery channel in the banking sector. At the same time, customer needs are changing. A total of 12 Internet banking operations in the UK are analysed under customer empowerment functions and Internet banking Web attributes...