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Keywords: Danmaku valence
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Journal Articles
Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (2): 771–797.
Published: 06 August 2024
... of danmaku and its valence exert a time-varying influence on user engagement. Notably, the study shows that danmaku volume plays a more substantial role in determining user engagement than danmaku valence. Originality/value This research offers theoretical insights into the dynamic impact of danmaku...
