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Keywords: Data sources
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Journal Articles
Journal:
Internet Research
Internet Research (2024) 34 (5): 1744–1774.
Published: 15 December 2023
.... Social media venues Language User-generated content Sentiment analysis Data sources Emotional positivity index Individuals may respond differently to a communication that has positive emotional content (vs. a communication that does not). On the one hand, positive brand-related emotional...
Includes: Supplementary data
