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Keywords: De-influencers
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (4): 1201–1221.
Published: 27 February 2025
...Samer Elhajjar; Omar S. Itani Purpose This study investigates the effect of de-influencing and its related content on consumer behavior compared with influencing content. It considers the gender of de-influencers and consumers’ varied reactions to distinct types of de-influencing. Design...
