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Keywords: De-marketing
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (4): 1201–1221.
Published: 27 February 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social media De-influencers Influencers Influencer marketing De-marketing De-influencing The social media landscape and its related content are evolving to embrace a new genre that inspires consumers to adopt a more...
