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Keywords: Decision process
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Journal Articles
An eye‐tracking investigation of internet consumers' decision deliberateness
Available to Purchase
Journal:
Internet Research
Internet Research (2011) 21 (5): 541–561.
Published: 12 August 2011
... decision orientations. Design/methodology/approach Objective and detailed description of the decision process is used to examine the effects. A two (decision orientation: positive emotion v. accuracy) by two (presentation: map v. table) eye‐tracking experiment is designed. Deliberateness is quantified...
