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Keywords: Decision-making
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Journal Articles
How to keep app users coming back: the moderating role of app types in building brand love through perceived value
Available to Purchase
Journal:
Internet Research
Internet Research 1–20.
Published: 26 February 2026
.... The findings provide valuable guidance for marketers and designers seeking to enhance user engagement and cultivate user-app relationships in a competitive mobile app market. Benefits Brand loyalty Business Consumer behavior Decision-making Human-computer interaction Perception User studies Value...
Includes: Supplementary data
Journal Articles
Developing future managers through business simulation gaming in the UK and Hong Kong: exploring the interplay between cognitive realism, decision-making and performance
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (4): 1273–1292.
Published: 23 June 2023
...Jonathan Lean; Robert Newbery; Jonathan Moizer; Mohamed Haddoud; Wai Mun Lim Purpose This paper investigates how individuals' decision-making approach and perceptions of a game's cognitive realism affect the performance of virtual businesses in a web-based simulation game. Design/methodology...
Journal Articles
The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy
Available to Purchase
Journal:
Internet Research
Internet Research (2022) 32 (3): 971–987.
Published: 26 July 2021
...Cheng Xu; Jooyoung Park; Jacob C. Lee Purpose This research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover, this research investigates marketing firms' proper marketing strategies across...
Journal Articles
Collaborating with technology-based autonomous agents: Issues and research opportunities
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (1): 1–18.
Published: 25 February 2020
... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Collaboration Emotions Decision-making Biases Unintended consequences Autonomous technology-based agents Knowledge and learning Austrian Science Fund (FWF) 10.13039/501100002428 P...
