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Keywords: Decisional guidance
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Journal Articles
Understanding automated conversational agent as a decision aid: matching agent's conversation with customer's shopping task
Available to Purchase
Journal:
Internet Research
Internet Research (2021) 31 (4): 1376–1404.
Published: 21 January 2021
... guidance and communication style and the shopping task influences consumers' perceived cognitive fit and decision performance outcomes. Design/methodology/approach A 2 x 2 x 2 between subject online experiment was conducted to identify which kind of decisional guidance (suggestive and informative...
Includes: Supplementary data
