... to the interaction. However, aesthetic perceptions are subjective and may differ by target group. Understanding variations in user perceptions may aid in design processes; therefore, we set out to investigate the effects of demographic differences relating to perceptions of graphical user interface (GUI) element...

...Neil F. Doherty; Fiona E. Ellis‐Chadwick There has been a strong focus in the literature upon the factors that affect the adoption of e‐commerce, and the demographics of Internet users, but few attempts to link these two bodies of knowledge. This empirical study investigates the extent to which...

...Andrew S. Patrick; Alex Black The National Capital FreeNet (NCF) in Ottawa, Canada is one of the largest and most successful community online services in the world. A sample of 1,073 National Capital FreeNet (NCF) users were surveyed about their demographic characteristics, their access methods...

... There has been an explosion of interest in and surveys conducted in relation to the Internet. Interest focusses primarily on the commercial potential and secondarily on the demographics of users, often ignoring the perceptions of non‐users ‐ many of whom will eventually become users (Anon, 1996; Dataquest...