Keywords: Digital rights management
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Journal Articles
Internet Research (2020) 30 (1): 191–241.
Published: 29 August 2019
.../methodology/approach The authors build three stylized models to analytically compare the bundling strategies under three scenarios: no piracy, piracy is present and piracy is present while the firm applies digital rights management (DRM). Findings The authors find pure bundling (PB) to be the optimal...

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