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Keywords: Discount strategy
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Journal Articles
Journal:
Internet Research
Internet Research (2021) 31 (2): 654–676.
Published: 02 November 2020
...Shixuan Fu; Xusen Cheng; Ying Bao; Anil Bilgihan; Fevzi Okumus Purpose This study aims to elicit the preferences of potential travelers for different property listings' attributes (online review number, positive valence rate of reviews and discount strategy) when selecting hotels and peer-to-peer...
