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Keywords: Discrete choice
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Journal Articles
Hue, brightness, saturation, and caption description: which attributes impact listing preferences on digital accommodation platforms?
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (2): 495–518.
Published: 28 February 2023
... a discrete choice experiment approach. Interviews were conducted for additional analyses to explore the detailed explanations. Findings The utility model demonstrated that the image’s saturation was the most critical attribute perceived by the respondents, followed by caption description style, hue...
