Keywords: Dynamic pricing
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Journal Articles

It's a matter of time: the interplay between deadlines and device modality on the path to online ticket purchases

Meheli Basu, Jeffrey Inman, Kirk Wakefield, Robin Wakefield
Journal: Internet Research
Internet Research 1–20.
https://doi.org/10.1108/INTR-05-2024-0696
Published: 08 December 2025
...Meheli Basu; Jeffrey Inman; Kirk Wakefield; Robin Wakefield Purpose Dynamic pricing platforms selling deadline-driven goods and services introduce time as a factor influencing conversion rates and purchase prices. We examined the online path-to-purchase for deadline-driven events to clarify...
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Includes: Supplementary data
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