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Keywords: E-tailing
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Journal Articles
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Available to Purchase
Journal:
Internet Research
Internet Research (2014) 24 (5): 668–686.
Published: 30 September 2014
...Yi-Wen Liao; Yi-Shun Wang; Ching-Hsuan Yeh Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory...
