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Keywords: ELM
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Journal Articles
How functional and emotional ads drive smartwatch adoption: The moderating role of consumer innovativeness and extraversion
Available to Purchase
Journal:
Internet Research
Internet Research (2019) 29 (3): 578–602.
Published: 26 February 2019
... technology acceptance frameworks with new theoretical premises grounded in ad research – elaboration likelihood model (ELM) (Petty and Cacioppo, 1986) and schema incongruity theory (Mandler, 1982). The new model of smartwatch adoption positions functional and emotional ad strategies as antecedents to value...
Journal Articles
Understanding location-based services users’ privacy concern: An elaboration likelihood model perspective
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (3): 506–519.
Published: 05 June 2017
... be contacted at: zhoutao@hdu.edu.cn 07 04 2016 01 09 2016 14 11 2016 01 01 2017 20 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only ELM LBS Privacy concern Privacy policy ELM proposes that an individual changes...
