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Keywords: Economics of information
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Journal Articles
Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads
Available to Purchase
Journal:
Internet Research
Internet Research (2015) 25 (3): 378–398.
Published: 01 June 2015
...Anca C. Micu; Iryna Pentina Purpose – The purpose of this paper is to examine the applicability of the economics of information-driven product categorization – search vs experience products – when investigating online brand advertising and news synergies. Design/methodology/approach...
