... information provision is the widespread appeal of electronic word-of-mouth (eWOM), which is stimulated by the popularity of social network websites and mobile applications (Capriello et al., 2013 ; Gvili and Levy, 2016). Word-of-mouth (WOM) has long been considered as a vital external information...

... at: rezajalilvand@ut.ac.ir © Emerald Group Publishing Limited 2012 Iran Tourism Consumer behaviour Electronic word of mouth Theory of planned behavior Internet Word of mouth (WOM) is communication about products and services between people who are perceived to be independent of the company...