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Keywords: Electronic word of mouth (eWOM)
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Journal Articles
The effect of social commerce attributes on customer engagement: an empirical investigation
Open Access
Journal:
Internet Research
Internet Research (2024) 34 (7): 187–214.
Published: 15 September 2023
... is, in turn, proposed to impact customers' repurchase- and electronic word of mouth (eWOM) intention. Design/methodology/approach A web-based survey was deployed to target users of a popular s-commerce platform, Etsy.com. Partial least squares structural equation modeling (PLS-SEM) was, then, used...
Journal Articles
Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (3): 784–809.
Published: 04 April 2023
... 31 07 2022 08 11 2022 23 01 2023 12 03 2023 13 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only User-generated content Millennials Electronic word of mouth (eWOM) Qualitative research Failure recovery strategy...
Journal Articles
Antecedents of attitudes toward eWOM communication: differences across channels
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (5): 1030–1051.
Published: 03 October 2016
... rights only Despite the extensive academic interest in electronic word of mouth (eWOM) communication, consumer attitudes toward eWOM communication have been neglected. The purpose of this paper is to propose a conceptual framework for attitudes toward eWOM communication across digital channels...
