... impairment after these failures. Based on the stress and coping theory, this research aims to examine the underlying mechanism and boundary condition through which livestreamers’ online expressive coping strategy influences the recovery process of viewers’ electronic word-of-mouth (WOM) in the livestreaming...

...Snehasish Banerjee; Alton Y.K. Chua Purpose This study investigates how autonomous vehicle (AV)-related electronic word-of-mouth (eWOM) of different polarities affects attitude and perceived risk from the perspectives of both passengers and pedestrians and whether any gender differences exist...

...Jie Sheng; Yi Hui Lee; Hao Lan Purpose This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship disclosures and negative electronic word-of-mouth (eWOM). Design/methodology...

... and Petty, 1996 ; Lee and van Dolen, 2015). Accordingly, we expect both positively, and negatively framed comments might be positively associated with the level of users’ engagement with brand posts: Facebook User engagement Social media marketing Online brand community Electronic word-of-mouth...

... the joint effect of association-based corporate posting strategy and corresponding electronic word-of-mouth (eWOM) comment valence on social media. Design/methodology/approach A three (corporate posting strategy: CSR vs CA vs hybrid (CSR + CA)) by two (eWOM comment valence: positive vs negative) between...

... research topics in the Discussion section. © Emerald Group Publishing Limited 2016 Innovation diffusion theory Online product review Electronic word-of-mouth Consumers’ reaction Positive and negative emotion Price decrease As online shopping has become a regular part of our...

...-of-mouth (WOM). One important implication is the relative importance of credibility which has been previously hypothesized to be lower in the electronic word-of-mouth (e-WOM) context. The results show that consumers consider credibility important as the improved technology provides more possibilities...