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Keywords: Electronic word-of-mouth (eWOM)
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Journal Articles
Do online reviews still matter post-purchase?
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (1): 109–139.
Published: 08 October 2019
...Hongfei Liu; Chanaka Jayawardhena; Victoria-Sophie Osburg; Mujahid Mohiuddin Babu Purpose The influence of electronic word-of-mouth (eWOM) information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still matter in post-purchase...
Journal Articles
The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback
Available to Purchase
Journal:
Internet Research
Internet Research (2019) 29 (1): 82–103.
Published: 13 December 2018
... reviews. Companies are engaging in these proactive strategies because of electronic WOM’s potential to influence attitude and behavior and to trigger secondary WOM (sWOM). Sentiment analysis Electronic word-of-mouth (eWOM) Gloating behaviour Schadenfreude feelings In the current...
Journal Articles
Twitter as customer’s eWOM: an empirical study on their impact on firm financial performance
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (5): 1014–1038.
Published: 02 October 2017
...Jiyao Xun; Biao Guo Purpose The purpose of this paper is to investigate the relationship between customer’s electronic word-of-mouth (eWOM) regarding their direct service experiences with firms and these firms’ company value. The authors drew on the marketing-finance interface research approach...
