Keywords: Emojis
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Journal Articles

Non-face emojis and credibility in user-generated content: the roles of review valence and consumer involvement

Jian Zou, Xiaodong Jiang, Yang Song
Journal: Internet Research
Internet Research 1–19.
https://doi.org/10.1108/INTR-07-2024-1128
Published: 19 March 2026
...Jian Zou; Xiaodong Jiang; Yang Song Purpose This study applies the Feelings-as-Information Theory (FIT) to investigate how non-face emojis in user-generated content (UGC) influence perceived review credibility through positive affect and processing fluency, and how these effects vary by review...
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Includes: Supplementary data
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