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Keywords: Enterprise blog
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Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (3): 260–297.
Published: 31 May 2013
... the determinants of enterprise blog (E‐Blog) adoption for the service industry. Organization size is used as a moderating factor to disclose its influence on the effects of the variables. Design/methodology/approach The research model of the empirical study integrates three composites: social exchange theory...
