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Keywords: Exchange ideology
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Journal Articles
Predicting good deeds in virtual communities of consumption: The cross-level interactions of individual differences and member citizenship behaviors
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (3): 689–709.
Published: 06 June 2016
... (VCCs). Because consumers are embedded in communities, the authors employ the hierarchical linear modeling for data analyses. Findings – The findings reveal positive effects of individual’s prosocial values and community-level MCBs, and a negative effect of exchange ideology, on VCCBs...
