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Keywords: Exploratory research
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (3): 733–757.
Published: 06 June 2016
... the impartiality of this research (confirmability), we were cautious not to inject any prejudice or bias interventions of the respondents’ feedback on the use of mobile apps throughout our data collection process. Marketing Consumer behaviour Mobile apps Theory of planned behaviour Exploratory research...
