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Keywords: Eye movements
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Journal Articles
An eye‐tracking investigation of internet consumers' decision deliberateness
Available to Purchase
Journal:
Internet Research
Internet Research (2011) 21 (5): 541–561.
Published: 12 August 2011
... with the information processing pattern summarized from eye movement data. Participants are required to make preferential choices from simple decision tasks. Findings The results confirm that the table strengthens while the map weakens deliberateness. In addition, this effect is mostly evident across the two...
