... from both firms and consumers on Facebook and X (formerly Twitter). Findings Both PVS and engagement positively affect customer perceptions for ESM posts, influencing satisfaction. For OSM posts, PVS is negatively related to user engagement, but engagement still improves quality perceptions. Overly...

... only Social comparison Facebook Envy Social media Compulsive use FoMO SNS stalking Fear of missing out Social networking sites (SNSs) are extremely prevalent in contemporary global societies. The global average of time spent daily on SNSs, such as Facebook and Instagram, has soared...

... may increase belief in the credibility and the subsequent sharing of online fake news. Design/methodology/approach This study employed a 2 (news veracity: real vs fake) × 2 (social endorsements: low Facebook “likes” vs high Facebook “likes”) between-subjects experimental design (N = 239...

.../methodology/approach Drawing upon self-verification theory, this study investigates a mechanism of how users are willing to use SNTs continuously through the cognitive and affective reactions on two different SNTs. Structural equation modeling was used via data collected from 320 Facebook and 313 Twitter...

... only The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes. The authors’ investigations include an online and offline survey study with 476 Facebook users...

...Hamid Khobzi; Raymond Y.K. Lau; Terence C.H. Cheung Purpose The purpose of this paper is to investigate the impact of different ways of message framing on users’ engagement behavior regarding the brand posts on Facebook and to determine whether users’ thumbs-up and reply moderate this impact...

... types of non-use of social media previously unrecognized in the literature. Social media Facebook Non-use Technology acceptance Social engagement Disenfranchisement Social networking sites (SNSs) have experienced explosive growth over the last decade. Facebook, the most popular SNS...

...), with their “fans” in the fan page community engaged with the brand and would defend the brand in the community (Hassan and Casaló Ariño, 2016), and make purchase through the Facebook page (Leong et al., 2017). Gratification plays a role for the virtual community users in SNSs in their attachment...

...Jiangmeng Helen Liu; Michael North; Cong Li Purpose The purpose of this paper is to adopt the uses and gratifications theory (Katz et al., 1974) to understand the phenomenon of relationship building on Facebook. In addition to company-related uses and gratifications, self-related uses...

..., consumers are increasingly acting on behalf of marketers and new value creating behaviors are noticed within virtual brand communities. The purpose of this paper is to explore the kind of consumers’ defensive behaviors present within Facebook brand communities (FBCs). Design/methodology/approach...

... might be the key determinants of Facebook educational usage intention. Design/methodology/approach – An internet survey was conducted to collect empirical data from 221 Facebook users on their experiences of using Facebook. This study applied structural equation modeling (SEM) to demonstrate...

.../methodology/approach – Building upon social exchange theory and privacy calculus theory, an integrated model was developed. The model was tested empirically using a sample of 405 social networking site’s users. Users were required to complete a survey regarding self-disclosure behaviors in Facebook...

... a program and an online questionnaire to collect the data set from Facebook, and then integrated that data set with a subjective data set consisting of participants’ opinions of the strength of their friendships on Facebook. The model developed here for predicting tie strength performed well when...

...François A. Carrillat; Alain d’Astous; Emilie Morissette Grégoire Purpose – The purpose of this paper is to investigate how firms can use social media such as Facebook to recruit top job prospects. Design/methodology/approach – In the context of a fictitious event presumably sponsored...

... and determine what services could be offered. There are many types of mashup services (Lee et al., 2009 ; Archambault et al., 2011 ; Niu et al., 2013a, b) such as maps (e.g. Google Map), videos (e.g. YouTube), social media (e.g. Blog, Facebook, Twitter, Mypsace, Linkedin), photos...