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Keywords: Fashion industry
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Journal Articles
Online branding strategies of UK fashion retailers
Available to Purchase
Journal:
Internet Research
Internet Research (2009) 19 (3): 348–369.
Published: 05 June 2009
... a study of the online branding activities of top multi‐channel UK fashion retailers. Jennifer Rowley can be contacted at: j.rowley@mmu.ac.uk © Emerald Group Publishing Limited 2009 Online operations Brands Fashion industry Retailing Brand management United Kingdom This article...
