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Keywords: Female online clothing shoppers
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Journal Articles
Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development
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Journal:
Internet Research
Internet Research (2015) 25 (4): 542–561.
Published: 03 August 2015
... has been done on this issue. The purpose of this paper is to focus on female online clothing shoppers and aim to examine the mediators of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. Design/methodology/approach – A total of 482 subjects who are female and have...
